Despite high food and fuel prices, consumers in Africa continue to spend; the growing middle class has boosted consumption, residential construction, and private investment. Today, Africa is a complex and diverse continent requiring deep layers of insight. Its potential is unmistakable: a decade of sustained growth with several more to come. Africa is the emerging market story of the next decade.
The real GDP of sub-Saharan Africa as a whole will grow by 5.8% in 2015 as foreign investments in natural resources, increased public spending on infrastructure and better agricultural production combine to help local economies accelerate. With this tremendous potential growth becoming increasingly available to investors, there is a strong belief that Africa could be the emerging-market story of the next decade,