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Our Market Intelligence Solutions provide you with a view of the market so that you understand what is happening in a market place. We examine what the issues are, what competitors are doing, what customers or consumers are dictating and what the likely market potential is for new brands, new products or services based on previous activities and responses.

It is recommended that a full analysis of the market is done before you proceed with the entrance of any new product, service or company into the Nigerian or Kenyan market. The five areas of focus are:

  • Competitor Intelligence
  • Product Intelligence
  • Customer Understanding
  • Marketing Understanding
  • Country Analysis

The responses to this intelligence will assist GPS in the strategic brand positioning or market entry strategy for your product or service.

 

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