Market Entry Strategy – Once the market preparation and analysis has concluded, a go-to-market strategy needs to be developed. This includes positioning, pricing and takes into account the many barriers of entry in Africa.
Business Set-up Services – Setting up a business in a new country or territory can be overwhelming. You will need assistance in navigating through this process correctly given the red tape and vast regulations. From providing legal and regulatory assistance to the sourcing of office space and staffing, we will ensure that you settle in seamlessly into your new African business location.
Brand Positioning Solutions: Brand positioning is the process of positioning your brand in the mind of your customers. When looking at the Kenyan and Nigerian market you need to identify a marketing niche for a brand, product, or service using various strategies including pricing, promotions, distribution, packaging, and competition. The goal is to create a unique impression in the customer’s mind so that the customer associates something specific and desirable with your brand that is distinct from rest of the marketplace.