Are you considering expanding your product or service into Africa? Have you already created a strategy or a business plan? The next step is to take your existing strategy and to localize it. This is the act of ensuring that every step of your plan corresponds and takes into account the cultural nuances and business environment in of the jurisdiction that you are considering expanding into. Often, those that embark on the localization of their business strategy find that the outcome is a strategic plan that looks completely different than the one that they started with, both strategically and financially.
Positioning your company to capitalize on the growth of the East African Market is a smart move. You however will only be successful with careful planning. Contact us today to discuss your companies growth strategy. Lets make your next venture a success.